Case study 04 · Freight & logistics

A carrier that answers quote requests before competitors pick up the phone

In freight, the carrier who replies first usually wins the load. This build compresses quote-to-answer into minutes and removes the check-in calls that consume a dispatcher's day.

Concept build. This is internal work by SaltQuill Labs, made to show our approach. The brand is fictional and the figures shown inside the interface are illustrative — but everything pictured is a real, working build you can click through. Nothing here is presented as a client result.

The problem

  • Quote requests came by phone and email in no consistent format.
  • Shippers booked whoever replied first — often somebody else.
  • 'Where's my freight?' calls consumed the dispatcher's day.
  • Proof of delivery and invoicing lagged days behind the load.

What we built

A 60-second freight quote request

Load type, lanes, pickup window, contact — structured and rateable on arrival.

Straight to the dispatch board

No re-keying, no lost emails.

Automatic quote follow-up

Not booked within 24 hours? A check-in goes out.

Live tracking links

Sent to the shipper the moment a driver is assigned.

POD and invoice on delivery

Signed proof and the invoice, emailed automatically.

Shipper-facing: a freight quote with pickup window, in about a minute.
Shipper-facing: a freight quote with pickup window, in about a minute.
The dispatch board: loads in transit, on-time rate, and the automations behind them.
The dispatch board: loads in transit, on-time rate, and the automations behind them.

What it changes

  • Quotes answered inside the hour, consistently
  • Check-in calls replaced by a self-service tracking link
  • Invoices issued on delivery rather than days later
  • Repeat shippers visible with lanes and revenue in one view
  • Driver recruitment handled on the same site

Under the hood

Quote intake · dispatch board · tracking link generation · POD and invoice automation · Service structured data

Want one like this for your business?

Tell us what's slowing you down — you'll get a considered reply within one business day, including an honest word if we're not the right fit.

Start a conversation

More work: Restaurants & hospitality · Trades & contractors · Clinics & practices · Professional services